![]() That “l” tells the search engines to keep those words together. When you develop your headline, notice one thing that we use and that is the “l” slash sign. She lived in a small city and the job opportunities had been slim so she decided to mention she would relocate on her LinkedIn profile. She traveled a lot for her current job and wanted to be able to cut that travel down. Sales Software Engineer l Technical Sales Account Executive l Technical Software SalesĬathy was a 55-year-old career counseling client who needed to make a change. If you are job hunting you select the job title you want and any special words This headline attracted the appropriate recruiters to contact her. ![]() We developed all the job titles and areas anyone might look for her. Certainly, I never thought of using it to target where I want to go.” She was worried that her boss would look at her profile so no mention of job hunting was made on her page but this headline was doing that advertising to recruiters for her. She said, “I never realized you could optimize your headline. At 57, she needed to make a move and needed help with LinkedIn. Mary was a career counseling client who was stuck at the Director level and kept getting passed over. Healthcare Consultant l Vice President Pharmacy l Vice President Healthcare l VP Pharmacy LEAN expert, or SCRUM master or C++.īoth of these ladies needed to determine what they wanted and then needed to advertise the right words so recruiters could find them. So you need to add in the most effective keywords about your position plus some industries or even a particular skill that you might have that is appealing to employers, i.e. Whether you are a job hunter or an individual who is happy with your current position you still want to be found. You must determine who your client is, and use the headline to attract that customer. If you are a consultant or small business owner you need to do the same. This headline targets what he does and who he can help. Originally he had the default job title noting he was CEO and founder of his company but that didn’t help him attract clients. He needed help to define who he was on LinkedIn. ![]() of Defense l DoD Access l VA Accessīill was a career counseling client looking to reach a specific audience. Serving healthcare clients who need help working with Veterans Affairs and Dept. So you want to use the headline space to say what you do and try to attract the niche market you work in. If you own a business you must distinguish yourself in order for potential clients to find you amongst the 500+ million users on this website. It also offers the words that would attract someone to check you out in the search – that is if they find you at all. It needs to be well thought out, concise and strategically written. This is your big advertisement to market yourself to the world. It is the most searched section on LinkedIn’s platform. The headline is how you attract recruiters, hiring managers, HR, connections and potential clients. You must pay close attention to your personal branding and how you want to be known on LinkedIn. You may not even want that title listed at all if it doesn’t have the right keywords in it. Unless you are Oprah and the world knows who you are without any words under your name, your job title isn’t the only thing you want in your headline. Big mistake. If you look under your name, LinkedIn by default lists your current job title and that is your headline. Most tell me they didn’t realize they could change the headline or that they should change it. They do not understand the importance of keywords in their headline. If you search your friends and connections, you’ll notice that almost all baby boomers make this same error on LinkedIn. Every career counseling client I worked with seems to have made the same mistake when it comes to the crucial headline section of LinkedIn. ![]()
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